🚀 Google Ads Case Study

Scaling Revenue for Skincare Brand

📊 Results Overview

48 → 74 (+53%)

1512 → 1723 (+14%)

5.6x → 7.3x (+30%)

5095 → 6527 (+28%)

🎯 Objectives

Increase conversions profitably

Improve ROAS performance

Reduce wasted ad spend

Scale purchase volume

🧠 Strategy

High-intent skincare keywords

Remarketing & audience layering

Ad copy optimization

Smart bidding for purchases

⚠️ Challenges

Low conversion efficiency

Poor targeting quality

Budget wastage

Weak keyword performance

🏆 Final Outcome

53% more conversions

30% higher ROAS

28% revenue growth

Scalable system built

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