Pest Control Google Ads Case Study

Generated 165 High-Intent Leads at Lowest CPL

1,540

Clicks

165

Leads

10.7%

Conversion Rate

$14

CPL

Client Overview

Emergency Pest Control Service

Local service business focused on urgent same-day call bookings.

Challenges

Urgent Demand

Needed instant visibility for emergency searches.

Low Visibility

Competitors dominated local search results.

Missed Calls

Traffic was not converting fast enough.

Budget Waste

Broad searches were consuming spend.

Strategy Implemented

Emergency Keywords

Focused on urgent buyer-intent searches.

Call Extensions

Enabled one-click call bookings.

Location Targeting

Served ads only in profitable service zones.

Negative Keywords

Removed irrelevant clicks and lowered CPL.

Results Achieved

Metric	Before	After
Leads	60	165
Cost Per Lead	$29	$14
Clicks	710	1,540

Key Insights

Intent = High ROI

Urgent searches delivered best quality leads.

Call Ads Win

Phone-first campaigns improved conversions.

Speed Matters

Fast response increased booking rate.

Smart Filtering

Negative keywords protected budget.

Need Emergency Leads?

Capture high-intent customers instantly with Google Ads.

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