Google Ads Case Study

Scaled Moving Leads by 3X While Reducing CPL by 45%

Local packers & movers generating high-volume inquiries

2,450

Clicks

215

Leads

12.5%

Conversion Rate

$18

CPL

Client Overview

Business background

Local moving service targeting city-based relocations.

Challenges

What was limiting growth

Seasonal Demand

Lead fluctuation impacted monthly consistency.

Low Quality Leads

Irrelevant inquiries wasted sales time.

High Competition

Strong local competitors increased CPC.

Strategy

Growth actions implemented

City Campaigns

Created location-specific ad groups for each service area.

Call Ads

Focused on immediate booking intent users.

Lead Forms

Captured quick inquiries from mobile visitors.

Results

Before vs after optimization

Metric	Before	After
Leads	70	215
CPL	$33	$18

Key Insights

What drove better performance

Local Targeting

Improved lead quality and booking rates.

Fast Response

Quick follow-up increased conversion rates.

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