Google Ads Case Study

Generated High-Quality Legal Leads at 40% Lower CPL

Local law firm scaling consultation bookings

980

Clicks

92

Leads

9.4%

Conversion Rate

$34

CPL (-40%)

Client Overview

Who we helped

Local legal firm specializing in personal injury & consultation services.

Challenges

Growth blockers before optimization

High CPC

Competitive legal keywords driving costs.

Low Conversion

Visitors not converting into calls.

Unqualified Leads

Irrelevant inquiries.

Strategy

What was implemented

Call-Only Ads

Focused on direct calls.

Keyword Filtering

High intent legal queries.

Ad Copy

Trust-focused messaging.

Results

Before vs After

Metric	Before	After
Leads	40	92
CPL	$58	$34

Key Insights

What worked best

Call Ads Work

Higher intent users.

Trust Messaging

Boosted conversions.

Need Legal Leads?

Scale your law firm with Google Ads

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