Google Ads Case Study

Scaled Healthcare Leads by 95% While Reducing CPL by 38%

Multi-location healthcare brand generating consistent patient appointments

1320

Clicks (+110%)

148

Conversions (+95%)

11.2

Conversion Rate

$21

Cost Per Lead

Client Overview

Who we helped

Healthcare Brand

Multi-location healthcare provider aiming to increase patient leads while maintaining profitability.

Challenges

Growth blockers before optimization

Low Lead Volume

Inconsistent patient inquiries across locations.

Poor Targeting

Broad keywords bringing irrelevant traffic.

No Tracking

Missing call & form attribution.

High CPL

Unoptimized campaigns increasing costs.

Strategy

What was implemented

Location Campaigns

Separate campaigns for each clinic location.

High Intent Keywords

Focused only on treatment-based searches.

Negative Keywords

Eliminated wasted spend.

Landing Optimization

Improved booking conversion rate.

Call Tracking

Tracked real lead sources.

Funnel Strategy

How leads were generated

Patient Journey

Google Search → Landing Page → Call/Form Conversion (Mobile-first optimized)

Results Achieved

Before vs After

Metric	Before	After
Clicks	620	1,320
Conversions	76	148
Conversion Rate	9.8%	11.2%
Cost / Lead	$34.80	$21.40

Key Insights

What drove success

Mobile Dominance

70% conversions came from mobile users.

Keyword Intent

High-intent keywords drove best ROI.

Landing Pages

Improved conversion rates significantly.

Geo Targeting

Boosted lead quality.

Want More Patient Leads?

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