Concrete Remedial Case Study

Melbourne Lead Generation

110

Leads

$72

CPL

7%

Conv Rate

$8000

Ad Spend

Overview

A Melbourne-based concrete remedial company needed consistent, high-quality B2B leads from builders and developers. We implemented a full-funnel Google Ads strategy to drive qualified inquiries.

Challenges

High CPC in construction niche

Low keyword search volume

Unqualified residential traffic

No prior conversion tracking setup

Strategy Implemented

Focused on high-intent keywords

Created optimized landing pages

Implemented call & form tracking

Launched remarketing campaigns

Key Insights

Long-tail keywords drove best ROI

Call extensions improved conversion rate

Remarketing improved lead quality

Landing page optimization boosted CVR

Results Overview

110 Qualified Leads / Month

$72 Cost Per Lead

7% Conversion Rate

Consistent Lead Flow

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